Apps and internet is even making it possible to order vehicles online, just a few clicks away
These days we’re all obsessed with buying online. Websites like Amazon have revolutionised the way we think when it comes to getting the stuff we need. Where we used to go down the high street or to our local store, now we log on and ‘add to cart’ from the comfort of our homes. Every market is undergoing a digital revolution – and no traditional ‘bricks and mortar’ business is safe, including in the automotive sector.
Recent research has demonstrated that as many as 31% of people under the age of 35 would now consider buying their next car online.The sands are shifting – and quickly. Across the pond, online dealerships have seen growth of 2.9% per year over the last 5 years and it looks like it might be a trend that’s about to hit even more countries.
Buying a car is a big life purchase. One thing that’s absolutely certain is that you want to have complete trust in whoever you’re buying from. Growing popularity of online-only retailers, across a huge number of markets, is showing that providing people have trust in the retailer, they’re more than prepared to buy on the web.
In order to break into a market, e-commerce businesses have to counteract the barriers, such as a lack of face to face contact, that might impede potential customers trusting their model. In many sectors this is done with a range of guarantees, online communications and delivery options.
Carspring is a new site that brings the humble car used car dealership to web. The company has come up with an enticing package that genuinely shifts the dealership online and goes someway to allaying concerns their customers may have.
The great advantage of buying a car with Carspring is that prices are fixed at the going rate, rather than linked to sales targets – as is the case with most dealers. What’s more, their price includes more benefits than you might expect – all aimed at making customers feel more comfortable switching to an online purchase. This includes a 6 month AA Gold Warranty, a year’s AA breakdown cover and a 14-day money-back guarantee. Additionally, the company offers flexible finance, sorts out all the important paperwork and delivers their cars directly to their customers’ doors.
All of these benefits seem to indicate that the company has created a clearly structured process that ensures the customer can buy online in complete confidence. Those days of trawling around dealerships in the wind and rain are surely numbered. Just like most other markets, the future of buying a used vehicles will include sticking the kettle on, kicking off your shoes and logging online.